Better growth happens when the right people build together.
In 2027, The Flywheel Network will bring Shopify operators and the teams shaping e-commerce together for practical, operator-led events across the UK. We're proposing a co-created programme with Omniconvert, Growave, Nosto, Klaviyo and Stape — starting with a January online event on what AI can, and cannot, do for e-commerce growth.
The best advice you'll ever get
comes from someone who's done it.
There are thousands of ecommerce consultants, agencies, and platforms telling you what to do. What's rare is a room full of operators who have actually done it — built the flows, run the tests, hit the walls, and found what actually moves the needle in your category.
The Flywheel Network is built around that room. Not as a conference. Not as a sales funnel. As a network of practitioners who learn together and grow faster because of it. Merchants and operators lead the sessions; partners contribute useful expertise — never product demos or sales pitches.
The events are where the network activates. But the value of belonging compounds long after the room empties.
"The insight that changed how we think about retention didn't come from a vendor deck. It came from a founder in the room who'd already made our mistake."
A founding memberWhere operators find their people.
because the
people push it.
Every high-growth ecommerce brand has a flywheel — a loop where great customer experience drives repeat purchase, repeat purchase drives data, and data drives smarter decisions. But most operators are trying to build theirs alone.
We believe the fastest way to build your flywheel is to be in a room with people who've already figured out a piece of it. Someone in your category has already solved the problem you're sitting with today.
Not through a course. Not through a consultant. Through the honest, peer-to-peer exchange that only happens when the right operators are in the same room — or the same network.
Two parts.
One year of useful conversations.
Five perspectives.
One better growth conversation.
E-commerce growth doesn't come from one tool or one tactic. It comes from understanding customers, helping them find the right products, earning their loyalty, showing up with relevant messages and measuring what works.
Customer intelligence and growth opportunities — surfacing the signals in behaviour data that show operators where the next stage of growth actually is.
Loyalty, rewards, referrals and advocacy — how the best brands turn one-time buyers into repeat customers, and repeat customers into advocates.
Product discovery and personalized experiences — helping shoppers find the right products faster, and making every visit feel relevant.
Email, SMS and lifecycle activation — showing up with the right message at the right moment, automatically and at scale.
Server-side tracking and measurement infrastructure — so every decision in the room is backed by data operators can actually trust.
A proposal for Growave, Nosto,
Klaviyo and Stape.
We're proposing a shared 2027 programme: one online event in January on AI in e-commerce, followed by a series of live events in the UK. Each partner brings a distinct area of expertise. Merchants bring the questions, experience and lessons that make the sessions worth attending.
Together, we can create useful conversations and a stronger operator community — one where merchants lead the sessions and partners contribute expertise without turning events into product demos or sales pitches.
The room is small
by design.
Leave your details and we'll reach out as the 2027 programme takes shape — starting with the January online event on AI in e-commerce, then the UK live series.
Invite-only qualification. No open registration. GDPR-compliant.